Privacy Policy


This Privacy Policy is designed to help you understand how Anim4rt, LLC (collectively with all of its affiliates, referred to as “Anim4rt”, “we” and “our”) collects, uses, and shares your personal information, and to help you understand and exercise your privacy rights.

When you visit our website, various types of information are collected – including the IP address from which you are accessing the site, the version and type of browser used to access the site, the operating system used, domains, and request time. This information does not allow us to identify the identity of the user, and this is not our objective.

We use the information collected for statistical purposes only, which mainly allows us to improve the content and presentation of our website. Please note that we may collect additional data – such as name, postal and e-mail addresses, telephone number – which you voluntarily provide to us while browsing our site. You can also pay to use our services using a pseudonym or anonymized data, without providing us with the aforementioned personal data.

This Privacy Policy applies to personal information that we process – through our websites, mobile applications, associations that we operate, and any other service or interface owned or controlled by Anim4rt linked to this Privacy Policy (each being a “Service” and collectively, the “Services”). For the avoidance of doubt, Anim4rt does not control the blockchain protocol (“Protocol”) over which Non-Fungible Tokens (“NFTs”) are negotiable or usable and cannot monitor activity and data on the protocol, validation of transactions on the protocol, or use of the protocol. Please also note that any transaction via the protocol is public. As well as any wallet address with activity (whatever it is) on the protocol.


We may revise this Privacy Policy from time to time at our sole discretion. If there is a material change to this Privacy Policy, a notification will be posted on this page. We encourage you to periodically review this Privacy Statement to learn how Anim4rt is protecting your information. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy becomes effective.


The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect personal information that you provide to us, and that we obtain automatically when you use our Services, and personal information from other sources such as third-party services and organizations, as described below.

A. Information You Provide To Us Directly

We may collect the following personal information that you provide to us.

  1. Account creation:

We may collect personal information when you create an account with us or our service providers (e.g., Woocommerce), such as name, address, and email address. We may also collect additional personal information, such as your digital wallet address, if you purchase NFTs from us.

  1. Information on purchases, portfolio, and transactions:

In order to complete certain transactions or purchases on the Services, you may be required to provide us or our third-party payment processors with your payment information, and allow us to connect to your digital wallet by providing us with the address of your public portfolio. We will never ask for or retrieve your private keys. We do not directly collect or store payment card information entered through our Services or access your digital wallet, but we may receive from our third-party payment processing providers information associated with your payment card information (for example, your billing information). We may also collect your name, recipient name, email address, currency, IP address, and date in connection with transactions made using the Services.

  1. Additional identity verification information:

In order to support legal and regulatory compliance efforts, Anim4rt may engage third-party identity verification providers (such as Stripe, CoinBase, etc.) to verify your identity. These providers may require you to submit or request access to your mobile device’s camera to collect photographs and/or video, government-issued identification documents, e.g., passport, driver’s license or national identity card, social security number, employment information (e.g. company name) or proof of residence including visa information, and may also perform a live facial analysis and capture other biometric information generated from photos or videos.

Any collection of biometric information or identifiers is managed by our vendors, and we do not collect, access, or store any biometric information or identifiers through our Services. We may receive the results of identity verification checks from our suppliers, but these results do not contain any biometric or identifying information. For more information on Stripe or CoinBase’s collection, processing, and retention of your personal information (including biometric information and identifiers), please see their respective policies.

  1. Miscellaneous:

We may collect personal information and details associated with your activities on our Services. For example, when you leave a comment on our website, the data entered in the comment form, but also your IP address and the user agent of your browser are collected to help us detect unwanted comments.

  1. Your communications with us:

We may collect personal information, such as email address, phone number, or mailing address when you request information about our services, sign up for our newsletter, apply for a job, or otherwise communicate with us.

  1. Interactive features:

We and other users of our Services may collect personal information that you submit or make available through our interactive features (for example, through the Anim4rt communities on Discord, messaging and chat features, and social media pages). Any personal information you provide in the public sections of these features will be considered “public” (the “User Content”), except as required by applicable law, and is not subject to the privacy protections referenced herein. Please exercise caution before revealing any information that could identify you in the real world to other users.

  1. Investigations:

We may contact you to participate in surveys and e-mailing campaigns. If you decide to participate, you may be asked to provide certain information which may include personal information.

  1. Prize drawings, gifts, or contests:

We may collect the personal information you provide for any sweepstakes, giveaways, or contests we offer. In some jurisdictions, we are required to publicly share information about sweepstakes and contest winners.

  1. Conferences, trade shows, and other events.

We may collect personal information from individuals when we attend or host conferences, trade shows and other events.

B. Business development and strategic partnerships.

We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.

C. Information Collected Automatically

We may automatically collect personal information when you use our Services, such as:

  1. Automatic data collection.

We may automatically collect certain information when you use our Services, such as your browser or device information, location information (including the approximate location given the IP address), and metadata about content that you provide. We may also automatically collect information about your use of our Services, such as the pages you have previously visited (during and after using our Services), information about the links you click on, the types of content you interact, the frequency and duration of your activities, and any other information about how you use our Services.

  1. Cookies

This website uses cookies to collect data used for statistical purposes. Cookies are small files stored on your computer’s hard drive; when you browse our site, they monitor your activity and thus provide us with key data allowing us to facilitate navigation. If cookies are stored on your computer, you will not need to enter all the data required to access this site each time you revisit it. This data allows us to personalize our website so that it corresponds to your tastes and needs; this approach is part of all the efforts we make to offer you seamless access to our pages and our services. If you do not want cookies stored on your computer, you can use the browser settings to block cookies from our site. To find out how to configure your browser regarding the management of cookies, please go to the help center of your browser. You can delete cookies already saved on your computer whenever you want. Please note that blocking cookies may limit access to certain features of our site and result in a less optimal streamlined experience.

If you leave a comment on our site, you will be offered to save your name, email address and website in cookies. This is only for your convenience so that you do not have to enter this information if you leave another comment later. These cookies expire after one year.

If you have an account and you connect to this site, a temporary cookie will be created to determine if your browser accepts cookies. It does not contain personal data and will be deleted automatically when you close your browser.

When you log in, we will set a number of cookies to save your login details and screen preferences. The lifetime of a connection cookie is two days, that of a screen option cookie is one year. If you check “Remember Me,” your login cookie will be stored for two weeks. If you log out of your account, the login cookie will be erased.

By editing or publishing a post, an additional cookie will be saved in your browser. This cookie does not include any personal data. It just shows the ID of the post you just edited. It expires after one day.

  1. Analytics

We may use tools to process analytical information on our Services. No personal information is collected by these tools. These technologies allow us to process usage data to better understand how our Services are used, and to continually improve our Services.

This website uses Google Analytics, an analytics service operated by Google that helps sites understand how to customize their pages to improve user experience. This service uses cookies to track your actions, including the time you spend on our site and the pages you visit.

Please note that none of your personal data is collected through the use of our Google Analytics account, so we are unable to identify who visits our site. To learn more about Google Analytics, visit the official page.

  1. Social Media Platforms

Our Services may contain social media buttons, such as Discord, Facebook, Instagram, and Twitter, which may include widgets such as the “share” button or other interactive mini programs). These features may collect your IP address and the page you are visiting on our Services and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing them. You can stop or restrict the placement of these technologies on your device or remove them by adjusting your preferences according to your browser or device permissions. However, if you adjust your preferences, our services may not work properly. Please note that cookie-based opt-outs may not be effective on mobile applications.

We use Twitter Pixel and the Facebook Custom Audience pixel, which is a piece of JavaScript code installed on every page of our site that collects and transmits user-defined data to Facebook’s marketing program. We use this service to collect data related to user behavior on our site. Among the information collected by the pixel is the user’s browsing session which is sent to Facebook along with a hashed ID and the URL visited by the user. Each Facebook user has a unique Facebook ID, regardless of device, which helps us monitor visitors as they access our site from different types of devices. We use this data for commercial purposes, and more specifically to target advertisements with the Facebook advertising platform.

D. Use of personal data collection

We use your personal information for a variety of business purposes – including to provide our services, for administrative purposes, and to market our products and services as described below.

If your personal information is subject to the General Data Protection Regulation (GDPR) for EU citizens or the UK General Data Protection Regulation, our processing of your personal information will be governed by one of the following legal bases:

  1. Execution of a contract:

We may process your personal information to perform our contract with you or take steps at your request prior to entering into a contract. For details, see Section D(A).

  1. Legitimate interest:

We may process your personal information to serve our legitimate interests, but only where our interests are not overridden by your interests or fundamental rights and freedoms. For a detailed list of our legitimate interests, see sections D(B).

  1. Compliance with legal obligations:

We may process your personal information to comply with our legal obligations as set forth in Section D(B).

  1. Consent:

In some cases, we may also rely on your consent to process your personal information for specific purposes, as set forth in Section D(C).

A. Necessary processing for us to provide our services

We process your personal information to perform our contract with you and provide our services to you, including by:

  • Manage your information
  • Provide access to certain areas, functionality, and features of our Services;
  • Respond to customer or technical support requests;
  • Communicate with you about your account, activities on our Services and policy changes;
  • Process your financial information and other payment methods to facilitate purchases and transfers through the Services.

B. Administrative purposes

We use your personal information for our legitimate interests, such as:

  • Perform direct marketing, research, and development (including market research), network and information security and fraud prevention;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity and prosecute those responsible for such activity;
  • Measure interest in and engagement with our Services – to improve, upgrade, or develop new products and Services;
  • Ensure internal quality and safety control;
  • Authentication and verification of individual identities;
  • Debugging to identify and fix errors with our Services;
  • Audit relating to interactions, transfers, and other compliance activities;
  • Share information with third parties as necessary to provide the Services;
  • Enforce our agreements and policies; and other uses necessary to comply with our legal obligations, applicable laws, regulations, regulators, and authorities.

C. Marketing of our products and services

We may use personal information to personalize and deliver content. We may provide these materials to you as permitted by applicable law. Among the ways we can offer you are email campaigns.

If you have any questions about our marketing practices or wish to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth in the “Contact Us” section below.

D. Your Consent

We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information, and for which you provide your consent.

E. Other purposes

We also use your information for other purposes as permitted by applicable laws. We may use personal information and other information about you to create anonymized and/or aggregate information, such as anonymized demographic information, anonymized location information, information about the device from which you access our Services, information about how you use the Services, or other analytics we formulate. Anonymized and/or aggregated information is not personal information, and we may use, disclose, and retain such information as permitted by applicable laws – including, but not limited to, research, analysis and for any other legally permitted purpose.


We may disclose your information to third parties for a variety of business purposes, including to provide our Services, to protect ourselves or others, or in the event of a major business transaction such as a merger, sale, or business transfer. assets, as described below. .

  1. Disclosures to provide our services

The categories of third parties with whom we may share your information are described below.

  1. Notice regarding the use of Blockchain

Transactions involving our NFTs will be conducted according to the corresponding Protocol. Information about your transfers will be provided to the blockchain and may be accessible to third parties due to the public nature of the blockchain. Because entries in the blockchain are, by their nature, public and it is possible for someone to identify you via your pseudonymous or public wallet address using external information sources, any transaction you enter in the blockchain could potentially be used to identify you or information about you. Please note that once your information is uploaded or otherwise saved on the blockchain, it cannot be deleted.

  1. Other users of the services with whom you transact

Some of your personal information may be visible to other users of the Services (for example, information appearing on generally accessible parts of contracts or on a user profile). Additionally, to make transfers through the Services, we will need to share some of your personal information with the party with whom you are transacting.

  1. Third Party Websites and Applications

You may choose to share personal information or interact with third party websites and/or third-party applications – including but not limited to third party e-wallet, stripe and other extensions. Once your personal information has been shared with a third-party website or third-party application, it will also be subject to that third-party’s privacy policy. We encourage you to carefully read the privacy policy of each third-party website or third-party application before sharing your personal information or interacting with them. Please note that we do not control and are not responsible for the processing of your personal information by third-party websites or third-party applications.

  1. Service providers

We may share your personal information with our third-party service providers who use this information to help us provide our Services. This includes service providers who provide us with IT support, hosting, customer service, and related services.

  1. Business partners

We may share your personal information with business partners while providing a product or service that you have requested. We may also share your personal information with business partners with whom we jointly offer products or services.


We may access, retain, and disclose any information we store that is associated with you to third-parties if we believe, in good faith, that doing so is necessary or appropriate to:

  • file a court order or subpoena;
  • protect your rights, property or safety, ours or those of others;
  • enforce our policies or contracts;
  • collect amounts owed to us;
  • assist in an investigation or prosecution of suspected or actual illegal activity.


If we are involved in a merger, acquisition, financial due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or service transition to another provider, your information may be sold or transferred in such transaction, to the extent permitted by law.


The privacy choices you may have regarding your personal information are determined by applicable law and are described below.

  1. Email communications

If you receive a direct marketing email from us, you can use the unsubscribe link at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transfer-related emails regarding the services you have requested.

We may also send you certain non-promotional communications about us and our Services, and you will not be able to unsubscribe from such communications (for example, communications about our Services or updates to our Terms of Service or this Privacy Policy).

Your Privacy Rights:

Subject to applicable law, you may have the right (subject to certain limitations) to:

  • Confirm that we are processing your personal information (the right to know);
  • Access to and portability of your personal information, including: (i) obtaining access to or obtaining a copy of your personal information; or (ii) receive an electronic copy of the personal information you have provided to us or, in certain circumstances, ask us to send that information to another company (i.e., the right to data portability);
  • Request the correction of your personal information when it is inaccurate or incomplete. In some cases, we may provide self-service tools that allow you to update your personal information;
  • Request deletion of your personal information;
  • Request to opt out of certain processing activities, including, where applicable, whether we were to process your personal information for the purposes of “targeted advertising” (“targeted advertising” being defined by applicable privacy laws), whether we “sell” your personal information (as “sell” is defined by applicable privacy laws), or if we were to engage in “profiling” in connection with certain “decisions having significant legal or similar effects about you (as such terms are defined by applicable privacy laws). For your information, we do not currently “sell” or “share” your personal information;
  • Request the restriction or object to our processing of your personal information, including where the processing of your personal information is based on our legitimate interest or for direct marketing purposes;
  • Withdraw your consent to our processing of your personal information. Please note that your withdrawal will only take effect for future processing, and will not affect the lawfulness of processing prior to withdrawal
  • Appeal our decision to refuse to process your request.

If you wish to exercise any of these rights, please contact us as set out in the “Contact Us” section below. We will process such requests in accordance with applicable laws.


All personal information that we process may be transferred, processed, and stored anywhere in the world, including but not limited to the United States or other countries, which may have privacy laws that vary from the laws of your country of residence. We strive to protect your personal information in accordance with the requirements of applicable laws.

If we transfer personal information from the European Economic Area, Switzerland and/or the United Kingdom to a country that does not provide an adequate level of protection under applicable data protection laws, we will use a valid data transfer mechanism to ensure that your personal information is transferred in accordance with this Privacy Policy and applicable data protection laws.

For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth below.


We store the personal information we collect as described in this Privacy Policy only for as long as necessary to fulfill the purposes for which it was collected, to provide our services, to resolve disputes, to establish legal defenses, to conduct audits, to prosecute legitimate business purposes, or to enforce our agreements and comply with applicable laws.

To determine the appropriate retention period for personal information, we may consider applicable legal requirements, the amount, nature and sensitivity of personal information, certain risk factors, the purposes for which we process your personal information and whether we can achieve these goals by other means.


We employ appropriate technical and organizational measures designed to protect the security of all personal information we collect. These measures are intended to ensure the ongoing integrity and confidentiality of personal information. We will continue to evaluate these measures to ensure the security of the processing.

SSL Certificate

We have an SSL certificate. The certificate that SSL provides represents the highest level of SSL security, which activates the padlock and the HTTPS protocol. The green bar is no longer displayed, since the last update in the majority of browsers. It provides the strongest level of encryption and allows the organization behind a website to ensure the security of user data. It guarantees site visitors that its owner has secured the site and that your data is protected. For the SSL certificate to be recognized and trusted, it must be present and correctly installed. If the certificate is not recognized, the browser will display warning messages indicating that it should not be trusted.


The Services are not directed to children under the age of 18 (or such other age as required by local law), and we do not knowingly collect personal information from minors. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, you may contact us as set forth in the “Contact Us” section below. If we learn that a child has provided us with personal information in violation of applicable law, we will take prompt action to delete that information, unless we have a legal obligation to retain it.


The Services may contain links to other websites/apps and other websites/apps may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or endorse, and are not responsible for the privacy practices or the content of such other websites or applications. You provide personal information to third-party websites or applications at your own risk.


If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at [email protected]